(RED) Not just a power color. A way to make a powerful difference.
Rock legend Bono and activist Bobby Shriver created “The Sweetest Thing” together. Both big humanitarians, they collaborated with iconic brands and created signature (RED) products in which up to 50% of the profits go to the Global Fund companies that invest in HIV and AIDS programs in Africa. The process works when a customer buys an exclusive RED product. 50% of profits from the purchase go directly to The Global Fund -not even to RED. The Global Fund uses 100% of the money to finance HIV Health and community support programs in Africa, with a focus on women and children. The result is the shopper has a very cool, exclusive product and is proud to wear or carry it around because they have helped to save someone life.
(RED) is not fooling around with the brands it aligns itself with - - American Express, GAP, Nike, Apple, Starbucks, Dell, Converse, Hallmark, Bugaboo, Hallmark, Emporio Armani, Penguin Classics, Diptyque... Each brand has created a one of a kind RED product that is a must have.
This holiday season, (Starbucks)RED has enlisted the help of design guru Jonathan Adler to create a limited edition ceramic To-Go Cup and Card.
You need to run to the nearest Starbucks so you too can look stylish with your (Starbucks)RED cup. Help eliminate AIDS!
Since RED's launch in 2006 it has generated over $150 million for the Global Fund and over 5 million people have been impacted by HIV and AIDS programs supported by (RED) purchases.
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