H&M brings their Conscious Collection to stores and online April 14th!

This line comes as a breath of fresh air inspired by shades of white, minimalism, and, most importantly, eco friendly materials. The women’s line sets a romantic tone, featuring the season’s hottest trends from long skirts and Grecian gowns to blouses and flirty shorts. For the men, a collection of clean and preppy striped T-shirts, button downs and blazers. Kid’s clothing features tiered dresses for girls and jeans for boys.

In addition to organic cotton, the clothing utilizes Tencel®,  made from wood pulp derived from sustainable tree farms and is super comfortable, and 100% biodegradable. Recycled polyester is another fabric used in the collection; adding responsibility to style at the brand’s famously affordable prices. With sustainable fashion for women, men and children, everyone can be outfitted in fresh, conscious clothing.

 Head over to H&M and shop with a good conscious!