Beauty, Pure & Simple
Natural beauty comes from within, but every now and then even the staunchest earth momma wants to dress it up a bit. Enhance your gorgeous features with the cruelty-free, natural cosmetics from Alima Pure.
From their Satin Matte Powder to their Color Balancing Powder, Alima has mineral makeup for all skin types and colors. The vast range makes it easy to pick out a powder that will reflect your natural tone. And if you're looking for something with a bit more punch, they have a great range of eyeshadows. Brown eyed-girls might want to try their Vivid! line, which is formatted specifically to bring out the bright golden tones in your velvety pupils.
The Good News
They say pretty is as pretty does, and Alima Pure is one company that embraces the beauty in everyone. Not only have the pledged to donate 1% of all proceeds to environmental organizations with the 1% For The Planet initiative, they're also working to promote real images of beauty. So much of what we see is photoshopped and manipulated—but not with Alima. They use real women of all sizes and ages to show what their products look like on real, un-airbrushed skin. Not only does this make purchasing easier, it's also a wonderful reminder that real faces and bodies (and not just the GCI Hollywood stuff) are really beautiful.
Stock Up
Alima Pure sells everything from make-up brushes to eyeliner to full-face kits at their amazing website. Go here to give it a try.