Color Your World
Throw together a pair of best friends, a reason to celebrate, and a vacation to somewhere exotic, and you’ve got the ingredients for one solid story.
The tale of Pura Vida Bracelets is spun from the same tried and true recipe, only with an unusually profound and profitable ending…
After graduation, college pals Paul Goodman and Griffin Thall set off for a sun and sand-filled summer in Costa Rica. Unlike most adventures had by two newly-minted adults, this one ended not with A) a throbbing hangover or B) a peeling sunburn, but with C) a deep appreciation for the simple life, la pura vida.
Lucky for us, Goodman’s and Thall’s journey also included a chance encounter with Jorge, a peddler of colorful, handmade bracelets imbued with the carefree, positive essence of the Costa Rican culture. The three teamed up to bring those wearable, good vibes home to the States and an expanded source of livelihood to the hardworking jewelers who craft them.
Tie one of these bracelets around your wrist as a reminder of how important it is to appreciate life slowly and not take anything for granted. Of course, giving back is as crucial as expressing your lifestyle, which is why Pura Vida Bracelets donates a portion of its earnings to the Surfrider Foundation in support of beach and ocean clean-up around the globe.
Pura Vida is now providing full time jobs, housing, food and clothes for 15 local artisans. That's pretty solid!
The core activities and campaigns that the Surfrider Foundation uses to protect our oceans, waves and beaches fall into the categories of Clean Water, Beach Access, Beach Preservation and Protecting Special Places. They have 200 outreach charity programs. Volunteerism is the lifeblood of the grassroots Surfrider Foundation USA with its 60+ volunteer-driven chapters located along the East, West, Gulf, Puerto Rican, and Hawaiian coasts.