Educate + Employ
Inspired by the groundbreaking film Girl Rising, The Catrinka Project is all about not just giving back, but giving back tenfold.
Buy a Bag
Compelled into action by the social campaign 10x10's film, Girl Rising, a trio of enterprising women have banded together and formed The Catrinka Project -- an endeavor to give fair employment to female artisans in 10 countries and use the proceeds to fund education for girls. Successfully engaging 7 countries so far, the project has launched an Indiegogo campaign to help it fund the final three (Haiti, India and Peru) and continue production into 2014.
Employ a Woman
From sweet canvas totes to sophisticated clutches, each bag is handmade by a woman employed through a socially responsible group focused on impact sourcing and fair treatment. To date, The Catrinka Project has provided more than 900 days of fair employment to skilled female artisans in 7 countries. The bags themselves can be purchased at trunk shows as well as online.
Educate a Girl
Just by buying a Catrinka bag, you're helping to educate one of the 66 million girls not in school around the world. And as we all know, educating girls is the single most effective way to break the cycle of poverty.
Why We Love It
Although we love the simple eloquence of the project's 10x10x10 theme (10 designs, 10 countries, 10 artisanal groups), the math really couldn't be simpler: buying one bag equals a contribution to ending poverty, decreasing mortality and generally making the world a better place.
Looking great and doing good? It's in the bag. Literally.