Ethical Eats: Wild Idea Buffalo Co.
Anyone familiar with the work of Michael Pollan, author of The Omnivore's Dilemna and In Defense of Food: An Eater's Manifesto, has heard the quote: "Eat food. Not too much. Mostly plants." It's a good rule of thumb, but as Pollan points out, many of us are also meat-eaters. So what's an ethically conscious, socially responsible steak lover to do?
Again, Pollan has the answer: "When chickens get to live like chickens, they'll taste like chickens, too." And when buffalo get to live like buffalo… they'll taste just like meat should.
That's the theory behind Wild Idea Buffalo Co. Founded in 1997 by rancher Dan O'Brien, the company has one simple mission: "To provide delicious, healthy, 100% grass-fed meat to customers interested in sustainability." Each piece of meat you buy from Wild Idea comes from a grass-fed, free-range buffalo. The meat is antibiotic and hormone free, and always humanely harvested.
But Wild Idea doesn't stop there. The ranch is also dedicated to restoring the grasslands to their natural state. Located in South Dakota near the Badlands National Park, the 28,000 acre ranch has partnered with Nature Conservancy herds to help ensure that the animals are farmed in a sustainable, eco-conscious way.
Can't make it out to South Dakota? No problem—Wild Idea has an online shop where they sell all sorts of mouthwatering products, from pre-marinated steaks to sausages and hot dogs. Fire up the grill!