You know that Ethical Ocean is one of our favorite online destinations for gorgeous eco and vegan shopping. Now the super-chic shopping site has gone members-only, and if you ask us, this is one club worth learning a secret handshake to join.

Three reasons to heart the new Ethical Ocean:

1. It’s all about you—and the good you do: When you join Ethical Ocean you’ll be asked what matters most to you when you shop. Do you like your goods eco-friendly, cruelty-free, or supporting human rights? (Or all of the above!) Based on this, they’ll handpick products for you. If animal-friendly matters most to you, Ethical Ocean will only feature 100% vegan products on your perfectly personalized homepage.

2. $20 donation to charity... just for gossiping: If you’re like us, you love to be the first of your friends in-the-know. Share Ethical Ocean with your friends, and when 15 of them join, Ethical Ocean will donate $20 to 1 of 3 world-changing charities on your behalf. If we all start sharing, this could be a lot of moola!

3. So much more to love:  Since launching the new site, Ethical Ocean has added 25 new brands to the store (now over 200 of the most trusted and beloved ethical brands to shop from!). And they’re adding a new brand every week so there’s always something new to catch your eye.

So what are you waiting for? Join Ethical Ocean today and invite your friends to score one nice donation for charity.