Pura Vida is one of our all-time favorite companies. Founded by Paul and Griffin, two young philanthropists who met in college, the business model is as feel good as the lightweight arm candy. The idea came to them while visiting a small community in Costa Rica, where they noticed a man named Jorge selling his wares on the street. The duo loved the bracelets, and asked Jorge to make them 400 more to bring back to California. As you probably guessed, they sold immediately.

What started as a small-time business venture quickly turned into a full-fledged movement. Pura Vida bracelets are now being sold in thousands of surf shops and boutiques nationwide. They're available online in almost every color imaginable, and each and every purchase goes to help support artisans working in Costa Rica.

But while the initial story is uplifting, it only gets better from here. Paul and Griffin decided they could do more than just provide an outlet for the unique jewelry—they could also turn this into a powerful statement of support. A quick look through their Charity Collection shows bracelets that support everything from epilepsy awareness to autism awareness. There is a bracelet for Japan tsunami relief—and even one for Milkshake!

Every time you slip on a Pura Vida bracelet, you're joining a movement that has gone global. You're also helping provide jobs for artisans in Costa Rica, which is the primary goal of Pura Vida—to give full-time employment to Jorge and others like him.

Buy one here or grab a few to share. After all, we're calling them "friendship bracelets" for a reason!

Show your support + SHOP NOW using coupon code "MILKSHAKE20" for 20% OFF your entire order! Valid only through Sunday, July 30. Make sure to share this great deal with your friends!