Put Some Soul in Your Step
Havaianas brand expands! Introducing, Soul: a new line of espadrilles and eco-friendly sneakers for men and women. All designs include the famous soft sole of the flip-flop and come in a variety of fun and bright colors.
While the espadrilles and ballet flats ($38) have a cotton top, the Staple-designed sneakers ($58-$68) are made from jute fiber. Found in the trenches of the Amazon River, jute only takes 2 years to decompose as compared to cotton, which takes 10 years. Also growing the fiber does not require any fertilizers or pesticides.
Today, Havaianas still makes its shoes in Brazil and has embraced its heritage to utilize a fiber that puts an eco-friendly spin on the already beloved brand. The company is instituting many environmental activities to reduce both water and electric consumption and to recycle rubber.
They have given over $1 million to The Institute for Ecological Research (IPE), which helps promote habitat restoration, and conservation, while supporting organic coffee, and other local industries.
When you buy the Havaianas Conservation International sandals, you are helping to protect the threatened Brazil marine ecosystem. Part of the proceeds will go towards financing marine conservation projects on the coast of Brazil.
Visit Havaianas to put some soul in your sole!
Alparatas Institute has helped over 250,000 students gain knowledge, experience, and confidence for a better future. School Action is an innovative subsidiary of Alpargatas Institute that focuses on promoting the value of Physical Education in public schools. The program incorporates several sports and recreational activities to keep children and teens off the streets; so far it has already either renovated or built 24 sports facilities.
