SoCal, So Cool
According to the Beach Boys and Katy Perry, there's something special about California girls. And with their laid-back style and beachy vibe, it's not hard to see why. Want to inject a little Southern California into your wardrobe? Look no further than ever/after.
Founded by husband-and-wife team Gary and Christy Winston, ever/after was originally a line of children's clothing. Using clean lines and soft cotton, they created a winning formula for kids—cute, comfy, and fun. Fortunately for us, they quickly realized that people of all ages want quality threads, and they expanded the brand to include youth and adult sizes.
But there's even more to their sweet basics and low-key weekend wear than initially meets the eye. For every item of clothing sold, ever/after has pledged to donate 25% of the profits to a cause of your choice. "We've partnered with charities that share our vision of creating powerful & sustaining change in the lives of children in need," explains their website. "We believe helping others can extend to all areas of our lives, even the clothing we buy." Amen to that!
Want to get in on the good? Get the slouchy SoCal style online at everafterclothing.com. And once the mailman delivers, make sure you don't throw out the tag! Each article of clothing comes with a change the story card, which allows you to redeem your donation. Click here to learn more.