Sustainable Snacking with Squarebar
We all know and love bars. And no, we’re not referring to a long metal rod or a place to grab a few brews with your friends (although those are great too). We’re talking about nutrition bars, the kind we grab in the morning when rushing to work or rely on to get us through those sweaty workouts.
But just like anything else, all bars are not created equally; something engaged couple Andrew Gordon and Sarah Crawford of San Francisco Bay area can certainly attest to.
Sarah had suffered from asthma most all her life, when she discovered that cutting gluten, dairy, and other inflammatory foods out of her diet could rid her from medications. Being the supportive fiancé he is, Andrew decided to completely transform his diet as well. With the two of them working long hours in sales, it made it difficult to keep up with this restrictive diet, so they found themselves relying on bars to get through the day. But according to Andrew, none of the options on the market fit the bill, either because they didn’t have enough protein, or weren’t organic.
During their quest to find the perfect bar to complement their gluten free, dairy free lifestyle, the creative duo decided to craft their own. Hundreds of batches, dozens of kitchen nightmares and about a year and a half later, Squarebar officially launched March 2012. And let’s just say they’re not your average bar on the block. They’re nutritionally balanced, gluten free, dairy free, soy free, organic and Non-GMO Project Verified. The bars come in three addicting flavors: Cocoa Almond, Cocoa Crunch and fan favorite, Cocoa Coconut.
Andrew and Sarah put their heart and soul into the ingredients that went into the product, to create something they could feel good about eating, as well as offering to others. By partnering with a mom and pop shop based in Oregon (an organic and gluten free facility where all their ingredients are sourced from), they took it one step further by using brown rice protein powder, coconut nectar as a “whole foods sweetener” and cocoa sourced from Peru.