Weaving a Change
Your yoga mat bag could change the world.
That might sound like a big statement, but it’s true. I AM., a company founded on the principle of helping struggling communities that capitalism left behind, thinks their yoga mats are life changing—and we happen to agree.
Across rural Guatemala, many women depend on backstrap weaving to support themselves and their families. But with the increase of machine-made goods, their livelihood is slowly dying out.
But the innovative thinkers behind I AM. didn’t want to see that happen and came up with a solution. Increase the demand of traditional backstrap-woven and naturally dyed fabric while simultaneously funneling the work directly to the women who need it most. The result is high-quality products made by entrepreneurial woman who want to contribute their talents to the world.
And that’s where the yoga mats come in. Yoga mats and straps are two of the products created from the amazing fabric weaved in Guatemala.
Another great reason to start yoga if you haven't already!