The times THEY are a changing for sure! When the iconic Coca-Cola can is no longer red, you know it must be for a good reason. Coca-Cola is shelving it’s iconic red cans this holiday to make a very important statement - Save the Polar Bear.(video)

They have made an initial donation of $2 million to the World Wildlife Fund and want everyone to help the polar bears by texting the package code to 357357 to donate $1 to WWF. Funds raised will go toward WWF's conservation efforts to protect polar bear habitats -- for their survival today and in the future.

The "Arctic Home” Campaign is featuring the new white can to encourage involvement, have everyone learn more about these majestic creatures, and make sure their home is protected.

You also can donate online at ArcticHome.com. Coca-Cola will match all donations made with a package code by March 15, 2012, up to a total of $1 million.

I don't know about you but, "I'd like to buy the world a Coke!"