Water: deliciously refreshing and a necessity, but not readily accessible across all reaches of the planet. You: happily hydrated and so grateful for it, but also aware of the serious shortage of drinkable water in many parts of the world.
 
With its new line of Water<Less jeans, Levi’s® invites you to quench global thirst without compromising that sexy feeling of slipping into a crisp, well-fitting pair of jeans. With a few tweaks to its denim finishing process, Levi’s® has reduced water waste by an average of 28% and up to 96% for some of the collection’s new products.
 
If you and all the other Water<Less wearers wash your jeans every two weeks instead of once a week, it will save four years-worth of drinking water for 60,000 people. How about that!
 
Stroll on over to Levi's to learn more about Levi’s® Water<Less innovation and slip into a pair of jeans and support the cause. MEN will love the great assortment and women will go gaga for the Modern Demi Curve Skinny Boot Jeans. 

Play Levi’s WaterTank game (click on photo above) and help donate a pledged $250,000 to Matt Damon’s Water.org, which will use the money to support sustainable water programs for communities in need.
 
Knowing your do-good mentality extends all the way to your denim will have you strutting your stuff with style, and pride.

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