It’s Hip to Be Square
This inventive surfer-turned-entrepreneur has big plans for bringing his eco-friendly wares stateside.
When Nat Disston decided to launch a line of shirts, he wanted to make them embody the same elements surfboards do: "amazing design, build, and quality guaranteed while never forgetting that everything in life is art." Luckily, he managed to pull that off in spades with his Voy Voy line of clothing. Preppy and functional, its polo and t-shirts feature a spacious interior pocket with contrasting fabric forming a fashion-forward update on the classic pocket square. With a more stable structure than a traditional pocket tee -- and clearly with a more design-minded angle at play -- the shirts keep sunglasses, credit cards and personal items in place without sacrificing style in the process.
Spanish for "I go, I go," voy voy is a phrase often used by surfers to express excitement over the fact that they've caught a wave. Riding his own wave of rising success into the shore, Nat launched a Kickstarter campaign this week to raise funds to make his products more environmentally friendly through the use of organic fabrics and produce them in the US, providing labor stateside and cutting down on shipping. Although the shirts are already made with environmentally-neutral dyes, the opportunity for greener production still exists, and that's what Voy Voy is now striving for.
As for that tiny, cheeky monkey emblazoned on every shirt, Voy Voy itself describes it best: "In classic Mayan art, monkeys are both deviant and divine creatures. They play tricks and provide laughter. In contrast, they are hard workers and creative artists. To the Mayans, they represent both the seriousness and laughter in life. Our clothes embody both." Here's hoping the tide delivers them right into the closets of everyone interested in owning one.