Hope Comes Full Circle
This sunny company helps adoptive families fulfill their dreams, all while working to end the cycle of poverty.
Everybody loves a good trunk show. The act of enjoying a carefully-curated shopping experience, taking time over sips and snacks to commiserate with friends both old and new, lends a sense of intimacy with the goods that end up coming home with us, and a memory made in the process. A clever little brand called Noonday Collection has taken the concept of a trunk show and bumped it up to the next level, infusing it with social consciousness and seasoning it with hope, making the experience that much more delicious.
Ten percent of proceeds from every Noonday Collection trunk show is given directly to the family that hosts it in order to help them fund their adoption. After going through the process herself in Rwanda in 2010, founder Jessica Honegger wanted to extend greater opportunities for others to fulfill their own dreams of raising children through adoption. So, she began curating jewelry, accessories and home goods and built a business model upon which artisans in the US, Ecuador, Ethiopia, Guatemala, India, Madagascar, Peru, Rwanda and Uganda are given fair opportunities to grow their own careers and curtail the cycle of poverty. All the while, their collective efforts make it easier for families longing for children to be given the chance to have them.
From gorgeous journals, bowls and aprons to earrings, bracelets and an adorable daughter's first diamond necklace, Noonday offers a wide range of goods perfect for an evening of fun with girlfriends. And for those so enamored with Noonday's concept that they simply have to snap something up right this moment, the collection is also available online. Fostering friendships, helping people become parents and giving global communities a greater chance at sustaining themselves? That's an invitation we can't turn down.