With every spritz of Donna Karan’s vanilla and floral-scented pureDKNY fragrance, you’ll be doing much more than making yourself smell great; you’ll be empowering woman in Africa.

The vanilla in pureDKNY is sourced directly from Uganda, providing secure long-term employment for rural farmers in the southwestern district of Mukono. In partnership with CARE, a leading international humanitarian organization, pureDKNY is able to reach 900 farmers (60% are women) in Uganda and improve their living conditions, as well as help them pay for school fees and health care costs.

 pureDKNY has fair trade covered in the most impressive of ways, plus it’s cruelty-free and doesn’t contain any animal-derived ingredients. Add this to the fact that each bottle is made from recycled glass and the packaging is created with 100% renewable energy and you’ve got a feel-good fragrance with a global conscience.

As the face of pureDKNY, model and actress Angela Lindvall is the perfect complement to the fragrance’s humanitarian philosophy. As an environmental activist and vegetarian herself, Lindvall embodies the essence of pureDKNY.

A better fragrance for a better world – that’s simply scentsational!