Row, row, row your boat gently into the Ethical Ocean.

The good news is you don’t need a paddle to navigate these waters filled with fabulous finds. Ethical Ocean is an online store with a huge selection of products (with great prices) that will have everyone feeling good about shopping. Ethical Ocean was founded with the belief that your purchasing power has impact; shop at EO and you can make it count.

Ethical Ocean sellers can showcase their products (ranging from food to fashion and everything in between) and buyers can easily navigate the site by product or ethical categories: Eco-Friendly,  Organic,  Fair-Traded,  Animal-Friendly,  People-Friendly,  Social Change.

Just dipping our toes in the ocean we found a few must-have summer treats: a delectable lemon infused pepper seasoning perfect for grilling that hit all 6 ethical categories, a sweet smelling organic sunscreen with the added bonus of citronella to keep away pesky mosquitoes, and the on-the-go Vapur foldable, roll-able reusable water bottles.

Go ahead and dive into Ethical Ocean. Take your time for you don’t want to just sail through and miss any of the great treasures here!

Milkshake subscribers receive 10% off all purchases good until July 31, 2011 by inputting the coupon code Milkshake11 when checking out.