Out of the five senses, we think touch is the most underrated. After all, anyone who has ever stroked their baby’s cheek or hugged a little one knows that there are few things more wonderful than skin-on-skin (not to mention Oxytocin-galore!). But sometimes, even those of us who buy organic tomatoes and hormone-free milk forget that what goes on our bodies is just as important as what goes in them.

This is where Noodle & Boo come in. Using the highest quality organic ingredients, Noodle & Boo make skincare products for infants and toddlers that are specifically designed to sooth and nourish sensitive skin. With an extensive range of products—they have everything from shampoo to balm to bubble bath—this is a one-stop-shop to fulfill all your baby’s cleansing and moisturizing needs.

And moms don’t have to feel left out: Noodle & Boo also has a line for you. Mommas-to-be can stock up on elasticity oil (which has the added bonus of reducing stretch marks) and new mothers can bask in the Afterglow gel.